What would best represent web 2.0 would be its ability to be completely customizable and changeable. Depending on the interests and needs of the user web 2.0 is able to accommodate. Form the customization of blogs and twitter pages to the creation of an online persona through social networking, web 2.0 allows the user to create their ideal space.

The customization of web 2.0 further allows for the individual to express themselves fully. Full disclosure of the individual can be seen in the instance of blogging. By creating a blog the individual creates their own custom space and forum where they are able to disclose their innermost thoughts and feelings. The blog space is completely customizable and the indivudal can create a space that reflects them fully. In this way, the individual claims a space and fully creates it as their own.

The customization of web 2.0 allows the individual to participate in web related activities in a way that reflects them. In the insistence of social activism, when engaging in activist tactics though web 2.0 the individual you wish to engage can is able to participate in the campaign in the way that suits them. Through micro blogging, discussion forums and web pages the individual is allowed to engage in a customizable manner. The customization of engagement by web 2.0 has allowed for messages to reach a broader audience and for the individual to experience anything in their own way.

Through the customizable interface of wen 2.0 the web has now become centered on the individual as their are able to claim space, express themselves and engage in their own way.